Halden Coffee
A roaster that wanted its bags to own the shelf from across the shop.
+38 %
retail sell-through
Independent studio · Lisbon000010020030040050060070080090100
BLOCKWORK
Building the grid
Independent studio · Lisbon · since 2014
Identity, packaging and web for companies that plan in decades.
01 / 06 — Halden Coffee — Packaging — 2026
Independent studio · Lisbon · since 2014
Identity, packaging and web for companies that plan in decades.
01 / 06 — Halden Coffee — Packaging — 2026
Independent studio · Lisbon · since 2014
Identity, packaging and web for companies that plan in decades.
01 / 06 — Halden Coffee — Packaging — 2026
Identity, Packaging, Digital, Spatial, Motion, Campaign, Halden Coffee, Teatro Norte, Civic Pavilion, Saltwater, Kiln Spirits, Forma Biennale
Packaging
Digital
Spatial
Motion
Campaign
Identity
Packaging
Digital
Spatial
Motion
Campaign
Packaging
Digital
Spatial
Motion
Campaign
Identity
Packaging
Digital
Spatial
Motion
Campaign
Teatro Norte
Civic Pavilion
Saltwater
Kiln Spirits
Forma Biennale
Halden Coffee
Teatro Norte
Civic Pavilion
Saltwater
Kiln Spirits
Forma Biennale
Teatro Norte
Civic Pavilion
Saltwater
Kiln Spirits
Forma Biennale
Halden Coffee
Teatro Norte
Civic Pavilion
Saltwater
Kiln Spirits
Forma Biennale
Identity, Packaging, Digital, Spatial, Motion, Campaign, Halden Coffee, Teatro Norte, Civic Pavilion, Saltwater, Kiln Spirits, Forma Biennale
Packaging
Digital
Spatial
Motion
Campaign
Identity
Packaging
Digital
Spatial
Motion
Campaign
Packaging
Digital
Spatial
Motion
Campaign
Identity
Packaging
Digital
Spatial
Motion
Campaign
Teatro Norte
Civic Pavilion
Saltwater
Kiln Spirits
Forma Biennale
Halden Coffee
Teatro Norte
Civic Pavilion
Saltwater
Kiln Spirits
Forma Biennale
Teatro Norte
Civic Pavilion
Saltwater
Kiln Spirits
Forma Biennale
Halden Coffee
Teatro Norte
Civic Pavilion
Saltwater
Kiln Spirits
Forma Biennale
Identity, Packaging, Digital, Spatial, Motion, Campaign, Halden Coffee, Teatro Norte, Civic Pavilion, Saltwater, Kiln Spirits, Forma Biennale
Packaging
Digital
Spatial
Motion
Campaign
Identity
Packaging
Digital
Spatial
Motion
Campaign
Packaging
Digital
Spatial
Motion
Campaign
Identity
Packaging
Digital
Spatial
Motion
Campaign
Teatro Norte
Civic Pavilion
Saltwater
Kiln Spirits
Forma Biennale
Halden Coffee
Teatro Norte
Civic Pavilion
Saltwater
Kiln Spirits
Forma Biennale
Teatro Norte
Civic Pavilion
Saltwater
Kiln Spirits
Forma Biennale
Halden Coffee
Teatro Norte
Civic Pavilion
Saltwater
Kiln Spirits
Forma Biennale
Manifesto
We are a studio of twenty-three people who still believe a brand is built, not decorated. We start on paper, test in print, ship on screen and stay after launch, because the work only proves itself when it meets a shelf, a street or a thumb.

Manifesto
We are a studio of twenty-three people who still believe a brand is built, not decorated. We start on paper, test in print, ship on screen and stay after launch, because the work only proves itself when it meets a shelf, a street or a thumb.

Manifesto
We are a studio of twenty-three people who still believe a brand is built, not decorated. We start on paper, test in print, ship on screen and stay after launch, because the work only proves itself when it meets a shelf, a street or a thumb.

The index · every project
Twelve years, one table. Point at a row to see the work; pick a discipline to narrow it down.
Showing 12 projects
02Teatro NorteCampaign2024
03Civic PavilionIdentity2025
04Saltwater CansPackaging2025
05Kiln SpiritsLabels2024
06Forma BiennaleExhibition2023
07Arquivo CatalogueExhibition2025
08Noir AtelierIdentity2024
09Festa do LargoMotion2025
10Sriful RunnersCampaign2026
11Tecla Design SystemDigital2025
12Pedra LettersSpatial2026
The index · every project
Twelve years, one table. Point at a row to see the work; pick a discipline to narrow it down.
Showing 12 projects
02Teatro NorteCampaign2024
03Civic PavilionIdentity2025
04Saltwater CansPackaging2025
05Kiln SpiritsLabels2024
06Forma BiennaleExhibition2023
07Arquivo CatalogueExhibition2025
08Noir AtelierIdentity2024
09Festa do LargoMotion2025
10Sriful RunnersCampaign2026
11Tecla Design SystemDigital2025
12Pedra LettersSpatial2026
The index · every project
Twelve years, one table. Point at a row to see the work; pick a discipline to narrow it down.
Showing 12 projects
02Teatro NorteCampaign2024
03Civic PavilionIdentity2025
04Saltwater CansPackaging2025
05Kiln SpiritsLabels2024
06Forma BiennaleExhibition2023
07Arquivo CatalogueExhibition2025
08Noir AtelierIdentity2024
09Festa do LargoMotion2025
10Sriful RunnersCampaign2026
11Tecla Design SystemDigital2025
12Pedra LettersSpatial2026
Selected work
01 / 06

01Packaging2026
A roaster that wanted its bags to own the shelf from across the shop.
+38 %
retail sell-through

02Campaign2024
A season campaign for a city theatre, set in heavy black and red type.
92 %
season seats sold

03Identity2025
One mark for a public pavilion, from the tote bag to the wayfinding.
61
signs from one mark

04Packaging2025
Four flavours of a coastal soda, told in bands of sea and weed.
4 → 31
stockists in a year

05Labels2024
Six small-batch spirits, each with a hand-painted brushstroke label.
3
gold medals for the labels

06Exhibition2023
The printed identity for a design biennale, in blue, black and coral blocks.
48,000
visitors in six weeks
Selected work
01 / 06

01Packaging2026
A roaster that wanted its bags to own the shelf from across the shop.
+38 %
retail sell-through

02Campaign2024
A season campaign for a city theatre, set in heavy black and red type.
92 %
season seats sold

03Identity2025
One mark for a public pavilion, from the tote bag to the wayfinding.
61
signs from one mark

04Packaging2025
Four flavours of a coastal soda, told in bands of sea and weed.
4 → 31
stockists in a year

05Labels2024
Six small-batch spirits, each with a hand-painted brushstroke label.
3
gold medals for the labels

06Exhibition2023
The printed identity for a design biennale, in blue, black and coral blocks.
48,000
visitors in six weeks
Selected work
01 / 06

01Packaging2026
A roaster that wanted its bags to own the shelf from across the shop.
+38 %
retail sell-through

02Campaign2024
A season campaign for a city theatre, set in heavy black and red type.
92 %
season seats sold

03Identity2025
One mark for a public pavilion, from the tote bag to the wayfinding.
61
signs from one mark

04Packaging2025
Four flavours of a coastal soda, told in bands of sea and weed.
4 → 31
stockists in a year

05Labels2024
Six small-batch spirits, each with a hand-painted brushstroke label.
3
gold medals for the labels

06Exhibition2023
The printed identity for a design biennale, in blue, black and coral blocks.
48,000
visitors in six weeks
Services
Five disciplines under one roof, so the logo, the box, the site and the shop sign come from the same table.
All servicesNames, marks and type systems that still work when the company is five times bigger.

Boxes, bags, cans and labels drawn for the shelf, the shipping box and the bin.

Websites and design systems that your own team can keep building after we leave.

Signage, wayfinding and interiors where the brand stops being flat.

Title loops, logo stings and social systems that move the way the brand speaks.

Services
Five disciplines under one roof, so the logo, the box, the site and the shop sign come from the same table.
All servicesNames, marks and type systems that still work when the company is five times bigger.

Boxes, bags, cans and labels drawn for the shelf, the shipping box and the bin.

Websites and design systems that your own team can keep building after we leave.

Signage, wayfinding and interiors where the brand stops being flat.

Title loops, logo stings and social systems that move the way the brand speaks.

Services
Five disciplines under one roof, so the logo, the box, the site and the shop sign come from the same table.
All servicesNames, marks and type systems that still work when the company is five times bigger.

Boxes, bags, cans and labels drawn for the shelf, the shipping box and the bin.

Websites and design systems that your own team can keep building after we leave.

Signage, wayfinding and interiors where the brand stops being flat.

Title loops, logo stings and social systems that move the way the brand speaks.

Process
Four stages, one team from the first interview to the day it ships. You always know which week we are in.
Start a project01
Weeks 1–2
We interview your people and your customers, walk the shop floor and read everything you have printed.

02
Weeks 3–5
Three honest directions on paper, pinned to the wall. We pick one together and break it on purpose.

03
Weeks 6–10
The system gets made for real: files, type, packs, screens and press proofs we check in person.

04
Week 11 on
We hand over the keys, train your team and stay on call for the first ninety days.

Process
Four stages, one team from the first interview to the day it ships. You always know which week we are in.
Start a project01
Weeks 1–2
We interview your people and your customers, walk the shop floor and read everything you have printed.

02
Weeks 3–5
Three honest directions on paper, pinned to the wall. We pick one together and break it on purpose.

03
Weeks 6–10
The system gets made for real: files, type, packs, screens and press proofs we check in person.

04
Week 11 on
We hand over the keys, train your team and stay on call for the first ninety days.

Process
Four stages, one team from the first interview to the day it ships. You always know which week we are in.
Start a project01
Weeks 1–2
We interview your people and your customers, walk the shop floor and read everything you have printed.

02
Weeks 3–5
Three honest directions on paper, pinned to the wall. We pick one together and break it on purpose.

03
Weeks 6–10
The system gets made for real: files, type, packs, screens and press proofs we check in person.

04
Week 11 on
We hand over the keys, train your team and stay on call for the first ninety days.

The studio
Lisbon · Since 2014
About the studio
Every identity starts as pencil on paper on one long table, long before a screen is switched on.
Three to five people per project, from the first sketch to the last file. You always talk to the person drawing.
We proof everything at full size, on real stock, under shop light. If it fails on paper it fails everywhere.
Most clients keep us on after day one. We check the shelf, the signage and the site long after the party.
The studio
Lisbon · Since 2014
About the studio
Studio floor · Marvila, Lisbon01 / 04Every identity starts as pencil on paper on one long table, long before a screen is switched on.
The long table · first sketches02 / 04Three to five people per project, from the first sketch to the last file. You always talk to the person drawing.
Proofing wall · week four03 / 04We proof everything at full size, on real stock, under shop light. If it fails on paper it fails everywhere.
Workshop · after launch04 / 04Most clients keep us on after day one. We check the shelf, the signage and the site long after the party.
The studio
Lisbon · Since 2014
About the studio
Every identity starts as pencil on paper on one long table, long before a screen is switched on.
Three to five people per project, from the first sketch to the last file. You always talk to the person drawing.
We proof everything at full size, on real stock, under shop light. If it fails on paper it fails everywhere.
Most clients keep us on after day one. We check the shelf, the signage and the site long after the party.
The people
Twenty-three designers, writers, printers and one very patient producer. These six lead the work.
The people
Twenty-three designers, writers, printers and one very patient producer. These six lead the work.
The people
Twenty-three designers, writers, printers and one very patient producer. These six lead the work.
Clients
“They took our bags apart, drew them again from the shelf back, and we sold out the first run in nine days.”
“The season campaign looked like nobody else on the street. Box office called it the best spring in a decade.”
“Sixty-one signs, one mark, zero arguments. They made a public building feel like it belonged to the street.”
“Every label is different and every bottle is clearly ours. The medals were a nice surprise.”
“They gave our tailors a brand that whispers, and the shops started talking. Order values went up within a month.”
“Our team ships a new page in an afternoon now. The system did not fall apart when we hired twelve people.”
Review from Mei Lindqvist, Halden Coffee Roasters: They took our bags apart, drew them again from the shelf back, and we sold out the first run in nine days.
Clients
“They took our bags apart, drew them again from the shelf back, and we sold out the first run in nine days.”
“The season campaign looked like nobody else on the street. Box office called it the best spring in a decade.”
“Sixty-one signs, one mark, zero arguments. They made a public building feel like it belonged to the street.”
“Every label is different and every bottle is clearly ours. The medals were a nice surprise.”
“They gave our tailors a brand that whispers, and the shops started talking. Order values went up within a month.”
“Our team ships a new page in an afternoon now. The system did not fall apart when we hired twelve people.”
Review from Mei Lindqvist, Halden Coffee Roasters: They took our bags apart, drew them again from the shelf back, and we sold out the first run in nine days.
Clients
“They took our bags apart, drew them again from the shelf back, and we sold out the first run in nine days.”
“The season campaign looked like nobody else on the street. Box office called it the best spring in a decade.”
“Sixty-one signs, one mark, zero arguments. They made a public building feel like it belonged to the street.”
“Every label is different and every bottle is clearly ours. The medals were a nice surprise.”
“They gave our tailors a brand that whispers, and the shops started talking. Order values went up within a month.”
“Our team ships a new page in an afternoon now. The system did not fall apart when we hired twelve people.”
Review from Mei Lindqvist, Halden Coffee Roasters: They took our bags apart, drew them again from the shelf back, and we sold out the first run in nine days.
Journal
Notes from the bench: type, paper, colour and what we learn shipping brands that have to last.
EssaySep 20266 min readOne font is enoughWhy every system we ship starts with a single family, and what we do when a client asks for three.Read the essay
ProcessJul 20265 min readPaper first, screen secondRead
Field notesMay 20264 min readColour in Lisbon daylightRead
StudioMar 20268 min readTen years of proofsReadJournal
Notes from the bench: type, paper, colour and what we learn shipping brands that have to last.
EssaySep 20266 min readOne font is enoughWhy every system we ship starts with a single family, and what we do when a client asks for three.Read the essay
ProcessJul 20265 min readPaper first, screen secondRead
Field notesMay 20264 min readColour in Lisbon daylightRead
StudioMar 20268 min readTen years of proofsReadJournal
Notes from the bench: type, paper, colour and what we learn shipping brands that have to last.
EssaySep 20266 min readOne font is enoughWhy every system we ship starts with a single family, and what we do when a client asks for three.Read the essay
ProcessJul 20265 min readPaper first, screen secondRead
Field notesMay 20264 min readColour in Lisbon daylightRead
StudioMar 20268 min readTen years of proofsReadEngagements
Three ways in. Every one starts with a call and a written scope before any money changes hands.

from €12k
3–4 weeks
One sharp problem solved fast: a launch pack, a label range or a campaign key visual.
Book a sprint a quarter and we keep a seat at your table between them.

from €38k
10–14 weeks
The full build: strategy, identity, packaging or web, and guidelines your team can run.
The system plus four days a month of our team after launch.

€9k / month
6 months minimum
A senior team on call for campaigns, new packs and the hundred small things a brand needs.
A senior team on call, billed monthly, cancel with 60 days' notice.
Prices are a starting point — every brief is quoted.
Engagements
Three ways in. Every one starts with a call and a written scope before any money changes hands.

from €12k
3–4 weeks
One sharp problem solved fast: a launch pack, a label range or a campaign key visual.
Book a sprint a quarter and we keep a seat at your table between them.

from €38k
10–14 weeks
The full build: strategy, identity, packaging or web, and guidelines your team can run.
The system plus four days a month of our team after launch.

€9k / month
6 months minimum
A senior team on call for campaigns, new packs and the hundred small things a brand needs.
A senior team on call, billed monthly, cancel with 60 days' notice.
Prices are a starting point — every brief is quoted.
Engagements
Three ways in. Every one starts with a call and a written scope before any money changes hands.

from €12k
3–4 weeks
One sharp problem solved fast: a launch pack, a label range or a campaign key visual.
Book a sprint a quarter and we keep a seat at your table between them.

from €38k
10–14 weeks
The full build: strategy, identity, packaging or web, and guidelines your team can run.
The system plus four days a month of our team after launch.

€9k / month
6 months minimum
A senior team on call for campaigns, new packs and the hundred small things a brand needs.
A senior team on call, billed monthly, cancel with 60 days' notice.
Prices are a starting point — every brief is quoted.
FAQ
Sprints start at €12k, a full brand system at €38k. Every brief is quoted after a first call, with a fixed price and a fixed scope.
A sprint takes three to four weeks. A brand system takes ten to fourteen, from the first workshop to the handover.
Yes. About half of our clients are abroad. We run the workshops in person when we can and on calls when we cannot.
A small senior team of three or four people, led by a director who stays with you from the first call to launch.
We prepare the files, choose the printer with you and attend the press checks. You pay the printer directly, with no mark-up.
Every project includes ninety days of support. Many clients then move to a retainer so the system keeps growing.
Send us a short brief through the contact page. We reply within two working days with questions and a time for a first call.
FAQ
Sprints start at €12k, a full brand system at €38k. Every brief is quoted after a first call, with a fixed price and a fixed scope.
A sprint takes three to four weeks. A brand system takes ten to fourteen, from the first workshop to the handover.
Yes. About half of our clients are abroad. We run the workshops in person when we can and on calls when we cannot.
A small senior team of three or four people, led by a director who stays with you from the first call to launch.
We prepare the files, choose the printer with you and attend the press checks. You pay the printer directly, with no mark-up.
Every project includes ninety days of support. Many clients then move to a retainer so the system keeps growing.
Send us a short brief through the contact page. We reply within two working days with questions and a time for a first call.
FAQ
Sprints start at €12k, a full brand system at €38k. Every brief is quoted after a first call, with a fixed price and a fixed scope.
A sprint takes three to four weeks. A brand system takes ten to fourteen, from the first workshop to the handover.
Yes. About half of our clients are abroad. We run the workshops in person when we can and on calls when we cannot.
A small senior team of three or four people, led by a director who stays with you from the first call to launch.
We prepare the files, choose the printer with you and attend the press checks. You pay the printer directly, with no mark-up.
Every project includes ninety days of support. Many clients then move to a retainer so the system keeps growing.
Send us a short brief through the contact page. We reply within two working days with questions and a time for a first call.